Flat monthly pricing. No commission.
You keep every penny your customers pay you — we charge for the software, never a cut of the transaction. Pay yearly and two months are on us.
Your own booking page, no website needed. Or embed our booking on the site you already have.
or £50 / year — two months free
- Your page at yourname.bookflow.works, with your photos
- Online booking & deposits, 0% commission
- Email & SMS reminders (25 texts a month)
- Client list & history, yours to keep
- Links and a QR code for Instagram, Google & WhatsApp
- One location, two calendars, buy up to two more
Keep your website. We bring the booking system for your team.
or £150 / year — two months free
- Everything in Essential
- Three calendars — and buy as many more as you need
- 100 texts a month & email marketing campaigns
- Promotions, gift cards & 250 MB of media
- Booking on your own subdomain, tracked links & QR codes
- Commissions & team reports
Your own website, designed and hosted by us, with every booking and promotional tool.
or £290 / year — two months free
- Everything in Pro
- Two locations — and buy more
- 250 texts a month
- Your own domain and a website designed around your business
- Landing pages, blog & social publishing
- Packages, memberships & loyalty
- Open API & webhooks
Text messages
How texts work — and what they cost.
Every plan includes a bundle of texts each month, and email is unlimited on all of them. Whether a text ever goes out comes down to three things — two of them yours, one your customer’s.
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01 · Your switch
Texts are on or off for the whole business.
Switch them off and every confirmation and reminder goes by email instead. Nothing is missed and nothing is charged.
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02 · Their choice
With texts on, each customer picks email or text when they book.
Only the customers who ask for texts get them (typically around 30%), so a bundle goes further than the number suggests.
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03 · Reminders
Appointment reminders are a second switch.
With reminders on, a customer who chose text gets two: a confirmation when they book and one reminder before they arrive. Off, it’s the confirmation only.
Included every month Essential 25 texts Pro 100 texts Max 250 texts
Every feature, plan by plan
The same booking engine on every plan — what changes is how much of the business it runs.
| Operate | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| Calendar and register The day's diary and the till that runs beside it, on any device. | ✓ | ✓ | ✓ |
| Money at the chair Change the service, adjust the price, redeem a voucher and take payment at checkout. | ✓ | ✓ | ✓ |
| Clients Profiles, notes, photos and tags — the history behind every name. | ✓ | ✓ | ✓ |
| Message a client from the desk Send one client a text or an email without leaving their page. | ✓ | ✓ | ✓ |
| Phone-only block Keep a client off online booking without losing their record. | ✓ | ✓ | ✓ |
| Bookings record Search everything, repeat a booking, and read the activity log on any of them. | ✓ | ✓ | ✓ |
| Scheduling Rota, weekly hours, closed dates and time off, in one place. | ✓ | ✓ | ✓ |
| Team | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| Calendars per branch How many people can be booked at the same time. | 2 per branch | 3 per branch | 3 per branch |
| Extra calendars Add another pair of hands to the diary the month you hire them. | +£2.50 / month · up to 2 | +£2.50 / month | +£2.50 / month |
| Team logins, roles and two-factor Everyone signs in as themselves, and sees only what their role allows. | ✓ | ✓ | ✓ |
| Staff commissions Set a rate per person or per service and see what's owed. | — | ✓ | ✓ |
| Catalogue | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| Services, add-ons and price variants Every length, level and add-on priced its own way. | ✓ | ✓ | ✓ |
| Intake and consent forms Ask what you need to ask before they arrive. | ✓ | ✓ | ✓ |
| Classes with capacity and waitlist Sell seats, not chairs — and fill the ones that free up. | ✓ | ✓ | ✓ |
| Group bookings One booking, several people, one payment. | ✓ | ✓ | ✓ |
| Promo codes Run an offer with a code, a window and a limit. | — | ✓ | ✓ |
| Gift cards Sell and redeem vouchers, tracked to the penny. | — | ✓ | ✓ |
| Packages Sell a course of treatments or a block of classes up front. | — | — | ✓ |
| Memberships Recurring plans that pay for themselves each month. | — | — | ✓ |
| Loyalty Points and rewards that bring people back. | — | — | ✓ |
| Website | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| Your page and storefront Your prices, your photos and a Book button at yourname.bookflow.works, from the day you sign up. | ✓ | ✓ | ✓ |
| Landing pages Pages for a campaign or an offer, published in minutes. | — | — | 10 pages |
| Blog Write posts that bring people to the booking button. | — | — | ✓ |
| Media library Your photos, in one place, reused across every page. | 100 MB | 250 MB | 1 GB |
| AI images and video Generate a picture for a page or a post when you have none. | — | — | 200 / month |
| AI writing Draft a page, a post or a caption and edit it into your voice. | — | — | 50 / month |
| Marketing | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| Booking reminders by email, text and push The no-show cure, on every plan. | ✓ | ✓ | ✓ |
| Email sends Unlimited — reminders, receipts and campaigns alike. | ✓ | ✓ | ✓ |
| Text messages Then top-up packs whenever a month runs long. | 25 texts / month | 100 texts / month | 250 texts / month |
| Campaigns and automations Win people back, fill a quiet week, say happy birthday. | — | ✓ | ✓ |
| Reviews and reputation Ask for a review at the right moment and show the good ones off. | ✓ | ✓ | ✓ |
| Local SEO checklist The list of things that put you on the map, ticked off one by one. | ✓ | ✓ | ✓ |
| Tracked links and QR codes See which poster, post or flyer actually brought the booking. | — | ✓ | ✓ |
| Tracking pixels Measure your ads with your own Meta, Google or TikTok pixel. | — | ✓ | ✓ |
| Social publishing Post to Facebook and Instagram without leaving the dashboard. | — | — | ✓ |
| Insights | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| Overview and Revenue reports What you took, and where the day went. | ✓ | ✓ | ✓ |
| Team, Occupancy, Clients, Sales mix and Payroll reports The team-shaped questions — who is busy, who is booked, what sells. | — | ✓ | ✓ |
| Marketing report What every campaign and offer brought back. | — | ✓ | ✓ |
| Page analytics Views, sources and the path to the booking button. | — | — | ✓ |
| Business | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| Business settings and email branding Your name, your logo and your words on everything we send. | ✓ | ✓ | ✓ |
| Custom website design A site designed around your business, in your colours, with no BookFlow badge. | — | — | ✓ |
| Branches Separate diaries, staff and opening hours per site. | 1 branch | 1 branch | 2 branches |
| Extra branch Open another site without changing plan. | — | — | +£10 / month |
| Monthly or annual billing Pay yearly and two months are on us. | ✓ | ✓ | ✓ |
| Embedded widget Drop the booking form into the website you already have. | ✓ | ✓ | ✓ |
| Deep links and QR Link straight to a service, a person or a time. | ✓ | ✓ | ✓ |
| Booking on your own subdomain Bookings live at book.yoursite.com, on the website you keep. | — | ✓ | ✓ |
| Your whole site on your own domain The apex, the primary address and the SEO home, all yours. | — | — | ✓ |
| Calendar sync, Google and Outlook Both directions, per member of staff. | ✓ | ✓ | ✓ |
| Developer API and webhooks Wire BookFlow into whatever else you run. | — | — | ✓ |
| Support and What's new A real reply, and a note every time the product moves. | ✓ | ✓ | ✓ |
| What your customers get | |||
|---|---|---|---|
| Feature | Essential | Pro | Max |
| The booking flow Pick, book and pay in under a minute, on a phone. | ✓ | ✓ | ✓ |
| Payments with 0% commission Deposits, card on file, no-show fees and tips — we never take a cut. | ✓ | ✓ | ✓ |
| Self-service A manage link, an account and their passes, without ringing you. | ✓ | ✓ | ✓ |
| Installable app with push reminders Your booking page, on their home screen. | ✓ | ✓ | ✓ |
| Bot protection The diary stays full of real people. | ✓ | ✓ | ✓ |
| English, French and Spanish The whole flow, in the language they read. | ✓ | ✓ | ✓ |
| Consent and privacy Double opt-in, one-click unsubscribe, GDPR export and erase. | ✓ | ✓ | ✓ |
Prices in pounds sterling, per month. Add-ons are billed alongside your plan.
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