Find your industry
British booking software for independent salons, barbers, groomers and studios. Flat monthly pricing, no marketplace and no cut of your bookings.
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The page your customers book through — on your brand, on your domain
The customer’s view
Five taps from “I need my nails done” to “booked”. Your logo, your colours, your services.
You’ll earn 10 points
Manicures
Extensions & overlays
Pick an artist, or let us choose.
Only what is really free, with Priya Patel.
Morning
Afternoon
We’ll text you a reminder the evening before.
Location: Acme Nails
Thanks, Sam! We’ve emailed your confirmation.
The same five screens your customers see, playing on a loop.
Behind the counter
Not screenshots. The real dashboard, working through a day: the diary, the rota, the price list and a promotion that fills the quiet mornings.
Click a tab to play it
The register board every shop lives in. Open a client card, check the next customer in, drag a booking to another chair and time — the move emails and texts them.
Staffing for the week in one grid. Copy last week, publish, done — and drafts never change what customers can book until you say so.
Your price list and the add-ons that ride with each booking — complimentary extras and paid upgrades, priced per service.
A discount with rules: which services, which days, before what time. Set it once and it shows up on the booking page on exactly those slots — and nowhere else.
The platform
One control panel runs the whole business: the diary, your website, your clients, your team and your numbers. Here is what that gets you, screen by screen.
01 · Calendar
Every chair, room and seat on one board. Drag a booking to a new time and the customer is told automatically. Check people in, open their card, block a slot — all without leaving the screen.
02 · Website
We design a fast, hosted website around your business: your logo, your colours, your words. Bring a domain you already own and we point it at your new site. Customers book in five taps while you are busy with the person in the chair.
03 · Reminders
Every booking is confirmed by email or text, then reminded before the appointment — at a sensible hour, never overnight. Add a deposit and late cancellations stop costing you money.
04 · Clients
Notes, formulas, photos, allergies and visit history on one card, so whoever is on shift greets the customer like a regular. Lifetime value, visits and no-show rate sit at the top.
05 · Team
Build the rota once and apply it weekly; publish only when you are happy. Time off, closed dates and special hours flow straight into what customers can book.
06 · Offers
Promo codes that only work on your slow days, gift cards customers buy in three clicks, packages, memberships and a loyalty scheme — all redeemed at checkout, no spreadsheet.
07 · Reports
Takings, occupancy, who brings in the most, who rebooks and who does not. Filter by period and branch, export to CSV, and stop guessing.
Grow
Five ways to bring people in and bring them back — posts, codes, memberships, rewards and referrals — all run from the same dashboard as your diary.
Click a tab to switch
01 · Social posts
Connect your Facebook Page and Instagram to the dashboard. Write one caption, pick a photo or a video, and BookFlow posts to both — now, or at the time you choose.
Your accounts, your content: each business connects its own profiles and publishes only what it writes.
02 · Voucher codes
Make a code in a minute: a percentage or pounds off, only on the days and times you choose, capped at the first twenty customers if you like. Share it in a post and it applies itself at checkout.
What the customer sees
Use code TRIM10any day
Use code PUPPY10weekdays before 12:00
Use code MIDWEEK20Tue & Wed · min spend £40
03 · Memberships
Sell a monthly or yearly membership from your own website. Members book the services it covers with nothing to pay at the desk, and Stripe collects the subscription for you. Acme Paws sells Groom Club: £45 a month covers the full groom that costs £55 on its own — and the dog turns up every month.
What the customer sees
Tempo StudioUnlimited Monthly£79 / mo
LumièreGlow Club£59 / mo
Acme PawsGroom Club£45 / mo
04 · Loyalty rewards
Switch it on and every visit earns points — at the till or online, with nothing for you to remember. Customers see their balance on your website and claim rewards when they book.
What the customer sees
You’ll earn 10 points on this visit with Acme Nails Rewards.
You’ve reached Gold
From now on you collect 1.25× the points on every visit.
05 · Refer a friend
Every loyalty member gets a code that is also a link. A friend books with it and gets money off their first visit; the member is paid in points the moment the friend turns up — never just for booking. Nothing to print, nothing to remember.
What the customer sees — and the till
Promo or referral code
MIA-4K2PApply
Referred by Mia Chen
Gel Manicure£35.00
Refer a friend−£5.00
To pay£30.00
Sam came in — you’ve earned 50 points
Sam came in, so you’ve earned 50 points with Acme Nails. Your code is still MIA-4K2P — share it again any time.
Every one of these lives in your BookFlow dashboard. No extra apps, no extra logins, no spreadsheet.
Onboarding forms
Attach a form to any service and BookFlow asks the customer while they book: a pet profile, a health screen, a consent with a signature. The answers land on the booking, and nobody is asked twice.
Click a tab to switch
01 · Dog groomers
Breed, coat, temperament, vaccinations and anything sore — collected once at the first booking and shared across every grooming service, so the right groom gets booked and nobody is surprised at the door.
A few questions before your visit
These help your groomer prepare. Required fields are marked *.
Your pet's name *
Biscuit
Breed (or best guess) *
Cockapoo
Approximate age
3
How is your pet around groomers? *
CalmNervousCan be reactive
Is your pet up to date on vaccinations? *
YesNo
Anything else we should know (allergies, sore spots, matting)?
Matting behind the ears
Biscuit · Cockapoo · Nervous · Vaccinated: Yes
Next time Biscuit is booked in for a bath, the form is already on file — straight to the time slot.
02 · Fitness & yoga
The standard pre-exercise health screen — seven Yes/No questions and an acknowledgement — asked on the booking form instead of on a clipboard at the door. A “Yes” opens a details box so the instructor can plan safely.
A few questions before your visit
These help your instructor prepare. Required fields are marked *.
Your full name *
Priya Shah
Your age group *
Under 1818–2425–3435–4445–5455–6465+
Has your doctor ever said that you have a heart condition and that you should only do physical activity recommended by a doctor? *
YesNo
Do you feel pain in your chest when you do physical activity? *
YesNo
In the past month, have you had chest pain when you were not doing physical activity? *
YesNo
Do you lose your balance because of dizziness, or do you ever lose consciousness? *
YesNo
Do you have a bone or joint problem that could be made worse by a change in your physical activity? *
YesNo
Is your doctor currently prescribing drugs for your blood pressure or heart condition? *
YesNo
Do you know of any other reason why you should not do physical activity? *
YesNo
Priya answered Yes to a joint question — the booking shows a flag and the instructor gets a note.
“You’re all set — we already have your questionnaire on file, valid until 3 June.”
03 · Tattoo studios
Age confirmation, medical history, the aftercare acknowledgement and a typed signature — collected with the booking, timestamped, and kept with the appointment.
A few questions before your visit
These help your artist prepare. Required fields are marked *.
Any medical conditions, allergies or medication we should know about?
None
Sign to confirm *
Daniel Okafor
By typing your name you are signing this form electronically.
Small Tattoo · Sat 14:00 · Consent signed Daniel Okafor, 2 Sep 10:42
The form prints with the booking details and the signature line.
Build any form in the service editor — text, choice, tick box, date and signature fields, a validity window, and which answers stay off the diary. No form tool, no copy-and-paste, no clipboard.
Pricing
You keep every penny your customers pay you — we charge for the software, never a cut of the transaction. Pay yearly and two months are on us.
Your own booking page, no website needed. Or embed our booking on the site you already have.
or £50 / year — two months free
Keep your website. We bring the booking system for your team.
or £150 / year — two months free
Your own website, designed and hosted by us, with every booking and promotional tool.
or £290 / year — two months free
Text messages
Every plan includes a bundle of texts each month, and email is unlimited on all of them. Whether a text ever goes out comes down to three things — two of them yours, one your customer’s.
Switch them off and every confirmation and reminder goes by email instead. Nothing is missed and nothing is charged.
Only the customers who ask for texts get them (typically around 30%), so a bundle goes further than the number suggests.
With reminders on, a customer who chose text gets two: a confirmation when they book and one reminder before they arrive. Off, it’s the confirmation only.
Included every month Essential 25 texts Pro 100 texts Max 250 texts
Joining
BookFlow isn’t taking sign-ups yet. We’re opening in small batches, with each business set up personally.
